Branding & Games Development
A hyper-reality virtual experience, product of Fury VR.
The Ascent is the flagship, in-house designed game at Fury VR. A horror experience that takes virtual reality from purely visual to something more physical and interactive by incorporating haptic vests, underfloor bass-shakers and overhead climate control. Carrying forward the creative, trailblazing energy from Fury VR to bring a new type of experience.
I developed the game’s public-facing creative elements as well as graphics for the fictional universe in which the game is set. Considering the potentially franchisable qualities of the finished game and over-arching experience – I built a contemporary, minimalist brand that stands as it’s own entity leaving the avenue open for potential future growth.