From website to printed pieces.
A long term partnership to help build the best VR arcade experience in Ireland.
Classic Arcade – New Tech
There was a gap in the market for commercial virtual reality gaming in the leisure sector in Ireland – Fury VR was one of the first to capitalise on that. It needed a brand to communicate the trailblazing nature of the business – To show that virtual reality wasn’t something theoretical, it was accessible to everyone. Unfortunately due to COVID-19 lockdowns, Fury closed its doors in 2020.
Since it’s inception, the business has evolved rapidly to stay ahead of the curve with regards to technological advancements. I’ve been responsible for developing the brand and all the creative outputs necessary to reflect this rise – all the way from concept to it’s current incarnation.
This includes their first in-house developed game – The Ascent. You can read more about that here.